Ever wonder why, back in the day, people used to cook on a traditional stove or use a traditional stone grinding method to freshly mill the grains? The secret is simple: It was not complicated or overdone. Of course, with time, we evolved with many advanced equipment, and in that transition, we lost touch with taste, quality, and simplicity.

Especially food! 

At Witbran, two dads stepped out to find the missing nutrition and flavour in everyday flour. And this is how Witbran was born.

We’ll discuss seven simple reasons why freshly milled atta is the best thing that will happen to your gut. Let’s start.

1. The Fantastic Taste

Nothing beats the flavour of freshly milled wheat flour. It’s similar to when a coffee lover likes to freshly ground their coffee beans which enhances their morning brew. Milling grains just before using them brings out the flour's natural aroma, depth, and texture. Whether it’s sharbati wheat atta or Khapli wheat atta, fresh flour ensures softer, fluffier and more flavourful rotis. 

2. Stays Fresh Longer

One of the most significant advantages of freshly milled whole wheat flour is its natural ability to stay fresher longer. When freshly milled, the natural oils present in the grains help lock in moisture and extend shelf life, keeping your rotis and parathas soft without the need for additives or preservatives.

3. Packed with Nutrients, Just as Nature Intended

Unlike conventional flour, which is often stripped of essential nutrients, freshly milled atta retains all three parts of the grain:

• Bran - Which is rich in fiber and may help in digestion

• Germ - Germ is loaded with nutrients, vitamins, minerals and healthy fats that may support brain function, boost immunity, and promote heart health.

• Endosperm - This provides natural starches that may boost energy in the body.

From Sharbati wheat atta to multigrain 70/30 atta, every variety is packed with wholesome goodness that supports a balanced diet. 

4. Variety of Wheat, Variety of Health Benefits

At Witbran, we celebrate diversity in grains. From the king of softness, Sharbati wheat atta, to the finest of Bajra, Jowar, Barley, Ragi, every batch of flour offers unique health benefits. Whether you're looking for gut-friendly fiber or protein-packed flour for fitness goals, the right flour variety can make all the difference.

5. Pure, No-Preservative Goodness

We believe in clean eating, which means no hidden chemicals, no artificial whiteners, and zero preservatives. Fresh flour is just… flour. When you choose freshly milled atta, you’re choosing a natural, wholesome product without unnecessary processing.

6. A Nod to Traditional Milling

Long before industrialized milling, people kept it simple, and relied on stone-grounding methos to mill their flours which eventually preserved nutrition and enhanced taste. At Witbran, we do exactly that, we embrace this age-old wisdom, ensuring that every batch of atta is mindfully milled, bringing tradition back to your modern kitchen. And the best part is there is Zero wastage.

7. Organic

Our commitment goes beyond just milling fresh atta. We ensure that our grains are locally sourced, supporting sustainable farming practices. This means that the flour you buy is not just fresher, but also contributes to healthier communities and a more sustainable food ecosystem.

Make the Switch to Freshly Milled Atta

Choosing freshly milled atta isn’t just about what’s on your plate, it’s about making better food choices for you and your family’s health. Witbran offers a range of flour varieties, ensuring you get the best wheat flour that suits your lifestyle.

So, why settle for ordinary when you can have flour that’s fresh, nutritious, and packed with goodness?
And because it’s #DesignedbyDads, you can trust every bite, crafted with care to deliver unmatched quality, superior taste, and wholesome nutrition.

Make the switch. Taste the difference.

FAQs

1. Why should I switch to freshly milled atta?
Freshly milled atta is richer in nutrients, has no preservatives, and offers better taste and texture compared to mass-produced atta.

2. Does freshly milled atta have a shorter shelf life?
No! The natural oils in freshly milled grains help retain moisture, keeping it fresh longer without any preservatives.

3. Is freshly milled atta suitable for all types of rotis and parathas?
Absolutely! It makes rotis softer, fluffier, and tastier, enhancing both texture and nutrition in every bite.